Survey on Colour Scheme and Wayfinding Elements for Somerset Belt

Introduction

🎨 Shape the Look & Feel of Somerset Belt

The Ministry of Culture, Community and Youth (MCCY) is gathering public feedback on the colour scheme and way-finding elements for the Somerset Belt redevelopment project. Your inputs will help shape the design and experience of this space.

Colour schemes and wayfinding elements shape how a precinct feels and flows, give a place its vibe and personality, and help people find their way around easily and confidently.

This survey will take approximately 10 minutes to complete. Your responses will remain anonymous and non-attributable.

Somerset Belt Precinct

The Somerset Belt precinct comprises four separate but interconnected zones: the Incubation Nexus, Skate Park, Somerset Slopes and Youth Park, located between Somerset Road and Exeter Road, around the Somerset MRT Exit A and 111 Somerset.

We envisage Somerset Belt to be a vibrant youth precinct that builds youth identity and supports their aspirations, contributing to the larger Orchard Road Rejuvenation Plan, and long-term compact with youths as constructive and active citizens.

For more information, please visit: https://somersetbelt.sg/  and https://www.scape.sg/

Section A: Colour Scheme

In this section, we would like your feedback on the proposed colour schemes for the end-of-trip facilities (comprising toilets, changing rooms, shower facilities, vending machines) and lift interior.

Q1: Of the following two colour schemes shown, which would you prefer for the end-of-trip facilities?
Q2: Of the following two colour schemes shown, which would you prefer for the lift’s interior?
Q3: To what extent do you think the proposed colour scheme reflects the vibrancy, energy, and character of Somerset Belt?

Section B: Wayfinding Elements

In this section, we would like your feedback on four wayfinding elements designed to help visitors navigate Somerset Belt. These elements work together to achieve seamless and intuitive navigation throughout the precinct.

High Level Signage (Development Level )

  • High-visibility broadcasts of Somerset Belt’s brand identity and sense of place to motorists and pedestrians from afar.
  • Co-located on architectural façade canvas at Skate Park and Youth Park.

Artist’s impression only. Façade of Youth Park.

Eye-Level Signage (Street Level)

  • Prominent street level signposts of zones to establish a site-wide identity across zones.
  • Located at entrances of the four zones – Incubation Nexus, Somerset Slopes, Skate Park and Youth Park.

Artist’s impression only. Entrance to Skate Park.

Wall and Totem Directory (Directional and Informational)

  • Wall directory with a large site map, doubling up as a notice board or art display board.
  • Totem directory with directional signage elements to Somerset-specific facilities and destinations.

Artist’s impression only. Sample of a wall directory.

Artist’s impression only. Sample of a totem directory

Breadcrumbs (Urban Level)

  • Spread around and extending beyond the reach of the site boundary, figurines of varying sizes are scattered along the edges of Somerset Belt and Orchard Road.
  • They hint at the varied youth-driven activities within the Belt, sparking curiosity and excitement to explore the area.

Reference image only. Breadcrumbs along site boundary.

Reference image only. Breadcrumbs along site boundary.

Q5: How effective do you think the Wall Directory will be in providing information about the precinct?
Q6: How effective do you think the Totem Directory will be in helping visitors navigate the precinct?
Q7: How effective do you think the ‘Breadcrumbs’ will be in guiding visitors from within and outside the precinct to different places within the precinct?
Q8: Of the following four Breadcrumb designs shown, which one do you prefer?

Section C: Overall Feedback

Q9: Overall, how satisfied are you with the proposed colour scheme and wayfinding design elements?

Demographics

Q11: Age
Q12: Have you been to or heard of the Somerset Belt precinct, including *SCAPE?
Q13: How frequently do you visit the Somerset Belt precinct, including *SCAPE?